Most websites leave no stone unturned to ensure that they reach the topmost position in search engine results for relevant search terms. However, Google is known to regularly change its search algorithms and hence many websites experience a fall in their SEO rankings. In this article, we will offer a guide to help you fix things that hurt your SEO rankings.
1. Unnecessary stuffing of Keywords
Many site owners’ stuff unnecessary keywords thinking that this strategy would help them secure a higher page rank in the search engine results page. The fact is that most customers tend to abandon websites which have content with overstuffed keywords. Further, search engines also don’t look at such sites favourably.
If you are not sure about how many keywords you have used in your content, then you can use a tool like Live Keyword Analysis and find the keyword density. Ensure that the keyword density is less than 1.5%. Ideally specify the keywords in the title, the first few lines, and 2-3 times in the body of the article.
2. Increase the website speed
Gomez and Akamai conducted a survey and found that:
- Nearly 47% of the web users expect a website to load in less than 2 seconds
- Around 40% of the web users abandon a site if it does not load within 3 seconds
Therefore, you cannot have a website which takes a long time to load. If you are not aware of the time taken by your website to load, then you can use Google’s Page Speed Insights to assess the same.
There are many ways in which you can reduce the loading time like optimizing images, minifying CSS and JS, etc. You can also consider migrating your website to Cloud Hosting. Most Cloud Hosting providers integrate a caching server like Varnish Cache and a Content Delivery Network (CDN) to boost the speed of your site by 1000x.
3. Handle technical issues on priority
All of us cannot be technically adept. On the contrary, most website owners have no idea about the impact of technical issues on their SEO performance. Regular downtimes and other server issues can adversely affect the search engine rankings of any website. Therefore, it is important to employ the services of an expert to handle all technical issues on priority. Further, a good Cloud Hosting provider can keep most of these technical issues at bay and positively impact your SEO rankings.
4. Quality Content
Remember, whatever content you publish – whether on your site or as a contribution on some other site – ensure that the content is of the best quality and plagiarism-free. Keep the content relevant and fresh.
In order to attract visitors to your website, you must ensure that you follow all the tips mentioned above and start fixing things that are hurting your SEO rankings. Remember, web users expect a good website to have certain characteristics. Ensure that you fulfill them and see your SEO rankings grow.